The hippie copy mentioned was the ad my dad bought our first PC from. He was coming back from a business trip and asked the company computer guy to help him choose one for our family. We ended up with the 486DX2-50MHz "Integrated VESA System" [1].
Calling the Gateway 2000 customer support 800 number was my introduction to understanding computers and I am grateful to their staff for being patient with a 12 year old.
We got rid of it in the early aughts, but I kept the CPU all these years. Recently I found a similar Gateway slimline desktop (badged a 486DX2-66MHz) and have been using Claude to port things to DOS on it, like Cave Story [2][3]. The original 50MHz CPU still works.
> And you won’t get to brag that you own a computer from Iowa.
South Dakota. Gateway was HQ’d in North Sioux City, SD.
There is also a South Sioux City, NE, though to my knowledge no computer manufacturers have had a presence there.
My dad worked at Gateway in the mid-late ‘90s and early ‘00s. Employee perks were pretty decent for the time; for example, he could borrow a laptop to play with and learn on at home — we used this almost entirely to play games, since we had a hand-me-down 486 at the time. They would also give you a PC in agreement for continued employment for N years. We got a Pentium III 550 MHz screamer of a system, which was absolutely bonkers for my young self.
You're right! That was a not entirely clear enough reference to Gateway 2000's first ad, in 1987, which famously used the headline "Computers from Iowa?"
> They would also give you a PC in agreement for continued employment for N years.
Do you mean that in exchange for accepting a PC, he had to agree to a multiple-year enforced contract? Is the right to leave a company even a right that one can sign away in the US? Would people really do that for a few thousand dollars? That seems shockingly close to indentured servitude... "we'll pay two months of your rent up front, but you can't quit for five years no matter what we do to you."
No, you can’t force people to continue working at your company by contract.
These agreements work like signing bonuses. The compensation is given up front, but if you leave before N months then you need to return the compensation or some times a pro-rated version of it.
I worked at a mall Radio Shack in ‘98-‘99. A Gateway store opened up at the other end of the mall. This being the times they were, Radio Shack had partnered with Compaq to sell P2 & (I think) P3 desktops, the beginning of its downfall of selling other companies’ stuff and losing out to places like Best Buy.
We used to emphasize that you could buy a computer with us and go home with it today, whereas down the hall, you could buy it but it would come in the mail later. Their store had demos and the big cow-patterned boxes around, but no inventory.
Also around then, I applied for and got a Gateway-branded, Holstein-patterned credit card, which I promptly maxed out to buy my own first modern computer, a P2 build not from Gateway, but from Midwest Micro. I learned Red Hat Linux on it, reading the manual on break at work even before the computer came, and it began my real career.
So lots of adjacency to Gateway, but no real firsthand experience. They were definitely a force.
Every month, when I got my BYTE magazine in the mail, the first thing I would do was to find the Gateway 2000 ad, admire the cheezy graphics and copy, and then devour every detail of the specs of their high-end machine, tracking the increase in power and decrease in price. I bought several of their machines over the years.
As a young Midwestern nerd in the 90s, getting one of those cow boxes delivered to our home was better than Christmas. (Christmas happens every year!). Somehow I can still remember the new computer smell…
I had at least one Gateway 2000 desktop and several laptops over time. All but the last laptop were lovely machines. The last looked good on paper, but it was thicker and heavier than it should have been, and start losing keycaps fairly quickly.
These ads feel like a mental cleanse compared to ads now, which are focus grouped (and now AI polished) until there is nothing left but soulless gray goo, devoid of any personality whatsoever. Nice to see color again on the You Got It, Baby ad.
Calling the Gateway 2000 customer support 800 number was my introduction to understanding computers and I am grateful to their staff for being patient with a 12 year old.
We got rid of it in the early aughts, but I kept the CPU all these years. Recently I found a similar Gateway slimline desktop (badged a 486DX2-66MHz) and have been using Claude to port things to DOS on it, like Cave Story [2][3]. The original 50MHz CPU still works.
1. https://books.google.com/books?id=L2RD68Gg2sMC&lpg=PP1&pg=PA...
2. https://github.com/ecliptik/doskutsu/
3. https://m.youtube.com/watch?v=YLFztifZKQ8
South Dakota. Gateway was HQ’d in North Sioux City, SD.
There is also a South Sioux City, NE, though to my knowledge no computer manufacturers have had a presence there.
My dad worked at Gateway in the mid-late ‘90s and early ‘00s. Employee perks were pretty decent for the time; for example, he could borrow a laptop to play with and learn on at home — we used this almost entirely to play games, since we had a hand-me-down 486 at the time. They would also give you a PC in agreement for continued employment for N years. We got a Pentium III 550 MHz screamer of a system, which was absolutely bonkers for my young self.
https://buttondown.com/suchbadtechads/archive/gateway-2000-p...
Do you mean that in exchange for accepting a PC, he had to agree to a multiple-year enforced contract? Is the right to leave a company even a right that one can sign away in the US? Would people really do that for a few thousand dollars? That seems shockingly close to indentured servitude... "we'll pay two months of your rent up front, but you can't quit for five years no matter what we do to you."
These agreements work like signing bonuses. The compensation is given up front, but if you leave before N months then you need to return the compensation or some times a pro-rated version of it.
1. It's actually a loan.
2. If you leave or are terminated at any point for the period, you have to pay back the ENTIRE loan amount.
3. Because it's a loan, if you -do- survive employment through the term, guess what, you now have to pay tax on the 'forgiven loan'.
4. If you don't take it, you don't get hired.
Super nice
We used to emphasize that you could buy a computer with us and go home with it today, whereas down the hall, you could buy it but it would come in the mail later. Their store had demos and the big cow-patterned boxes around, but no inventory.
Also around then, I applied for and got a Gateway-branded, Holstein-patterned credit card, which I promptly maxed out to buy my own first modern computer, a P2 build not from Gateway, but from Midwest Micro. I learned Red Hat Linux on it, reading the manual on break at work even before the computer came, and it began my real career.
So lots of adjacency to Gateway, but no real firsthand experience. They were definitely a force.
Every month, when I got my BYTE magazine in the mail, the first thing I would do was to find the Gateway 2000 ad, admire the cheezy graphics and copy, and then devour every detail of the specs of their high-end machine, tracking the increase in power and decrease in price. I bought several of their machines over the years.
Poor choice of title.
“But you have seen them.”
Related: https://www.printmag.com/design-trends/flat-logos-with-alex-...